Hello, I am Preston

The Behavioral Marketer

Bridging the gap between human behavior and digital revenue
through data-driven campaigns and technical execution.

My Marketing Philosophy

Foundation (Psychology)

My background in Psychology is my marketing advantage. I research, hypothesize, and come up with campaigns centered around the
consumer’s psychology.

Method (Data)

I don’t guess. I test various concepts
and numerous creatives for my advertisement campaigns,
and then dive deep into
analytics to validate
every hypothesis.

Goal (Revenue)

Clicks are vanity.
Revenue is sanity.
I optimize websites, paid campaigns
and social media strategies for metrics that achieves the main business goals.

Somayo Sleep

Market Research • Email Marketing

Somayo Sleep addresses the needs of sensitive sleepers by offering a 90% natural latex pillow—a non-toxic, cooling alternative to standard memory foam. The project involved end-to-end brand building, from identifying the orthopedic niche to implementing conversion-focused email sequences and value-added digital incentives.

Delta State Labs

Direct Response Copywriting • eCommerce Strategy

Leveraged cognitive framing (rebranding blue light as “Visual Caffeine” and “Us vs. Them” comparison tables to reduce purchase friction. Built on Shopify with a focus on high-intent landing page structure.

Climate Uplink

Content Strategy • UI/UX Design

Focused on breaking down global issues into digestible ‘Pillars’ (Learn, Act, Innovate). Utilized nature-based color psychology to build trust and reduce eco-anxiety. Built on WordPress (Astra/Elementor).